Orange | Mobile World Congress Barcelona 2018

  • Video Summary
  • Making Off
  • Ephemeral Architecture
  • Stand Design
  • Holograms
  • Interactivity in the Event
  • Barcelona
  • February 2018
  • Orange
Cups of Coffee
Kilometers Traveled
Lived Emotions
We all know that the “first times” are very special. This is our case at the Mobile World Congress Barcelona 2018. The perfect scenario to bring all our experience, imagination and efficiency to the most representative brand of the mobile universe, Orange. On this occasion, the French company proposed a great challenge: to offer its innovative 5G network in Spain exemplified in different formats, but one above all: the Hologram. In case you did not know, to make this type of holographic techniques possible in an intelligent and optimal way, it is essential to have connectivity without latency. And that means large doses of technological and decisive capacity to make something as complicated as holographic communication without latency seem simple, close and imminent.
Finally, attendees at the Orange demos, inside their great stand of the Mobile World Congress Barcelona 2018, were amazed with a fun, agile and interactive staging.
It was our first time at #MWC: 7 days immersed in coffee, emotions and kilometers of cable, but when we left there, we knew it would not be the last.

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