In these times, technology floods everything. Now, the differential value provided by technological advances makes brands, and the events they organize, look for elements and actions that impact their audience through technological resources and tools. We live in the digital age and your audience asks you to prove it, but is technology a value proposition in itself ?, or is it a “vehicle” to interact with the attendees of your event? In Content Lab we have discussed this issue enormously, and in reality, we have realized that the line that divides the answers to these questions is very subtle and that the correct answer does not exist, rather it will depend on the objectives that you propose with your event, your target audience and, as always, the budget you have and the time to achieve those goals.
The best advertising, is what satisfied customers do.