A different way of discovering MICE destinations, hand in hand with their protagonists, in an unprecedented interactive and experiential audiovisual format.
Virtual Destination Experience is an innovative television format created and developed by Content Lab and Iberian MICE Forums, to give visibility to the best MICE destinations in our country, thus knowing its magnificent facilities, climate and people, providing information and quality content exclusively for the event profs through their protagonists.
Based on the broadcast of experiences lived in the country’s MICE destinations and narrated by their main characters. This television format combines live broadcasting and streaming from a virtual set of the most outstanding options for the events sector, such as congresses or corporate events.
This project was born from the need to create a tailor-made product for the promotion of destinations in the current situation, which connects event organizers with the actors of the local MICE sector and allows them to live new experiences, without the need to physically move but without lose an iota of reality
Pablo Bravo, Content Lab’s CEO
Led by presenter Ilaria Mulinacci, viewers will be able to interact with local industry experts and discover the most powerful event options for each destination in an unprecedented interactive event. Through interviews, a quiz type contest and different blocks, such as interviews, presentations and reports, the visibility of the different regional and local institutions will be enhanced.
Tailored to event planners, it aims to bring MICE destinations closer to users in a way never seen before thanks to a fresh, dynamic and interactive format in which they become the true protagonists of the experience. In this way, they will know the advantages of all those places chosen to carry out a ‘Virtual Destination Experience’ integrating the physical with the virtual in a successful hybrid event, reinforcing the offer of meetings, incentives, congresses and events throughout Spain.
Andrés Merino and Pablo Bravo, creators of Virtual Destination Experience, presented us with the most emblematic places of the Region of Murcia last December, with the virtual exhibition of the first program. Do not miss, next March 4 at 4:00 p.m. (CET), the presentation of ‘Virtual Destination Experience: Gijón, passion for hosting’ which is already in post-production.