CONTENT LAB

Tag: Corporate

  • 7 Actions to turn your Christmas Corporate Event into a Smart Event (Whatever your budget)

    7 Actions to turn your Christmas Corporate Event into a Smart Event (Whatever your budget)

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    Well yes, whatever your budget

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    The term intelligent event may lead you to think of an event only within the reach of the privileged. On the contrary: our proposals to turn your Christmas Corporate Event into an Intelligent Event, are based on giving you ideas and solutions to meet the objectives you set, No matter what your budget. No matter what the number of participants in your event. No matter the size of your company.

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    CHRISTMAS CORPORATE EVENTS

    Smart events

    Before telling you what actions you can take in your Christmas corporate event to make it smart, we pause for a moment in those necessary steps. The important thing is that you use common sense and your experience, that is, the important thing is that you think:

    • THINK ABOUT THE OBJECTIVES OF YOUR CHRISTMAS EVENT

      The clearer and quantifiable they are much better. Thus, the management and departments involved in the organization of the event may work with homogeneous parameters previously identified. That is, you will all speak the same language and set common goals.

    • THINK ABOUT PEOPLE

      And more considering that in a corporate Christmas event, the participating public is almost always the employees themselves. Think of them: in their tastes, their expectations, their desires, their comfort, their safety, their habits, … if you want to achieve your goals, they are essential to achieve them.

    • Piensa cómo medir los resultados

      Identify the key points of measurement of the results to analyze them and make decisions that allow you to improve the next event. Remember: What is not measured cannot be improved.

    And at this point in the movie, we don’t need to tell you the importance of events for a company or brand. As Bizzabo indicates in his Event Marketing 2019: Benchmarks and Trends report, the majority (84%) of the company’s CEOs and managers believe that in-person events are an essential component to achieve the objectives proposed in their Plans Marketing. 

    More specifically, corporate events have become an unbeatable opportunity for companies to transfer to their target audience any message and, above all, generate a closer and more humane relationship with it. And it is now, at Christmas, when many of these companies, whether small, medium or large, develop corporate events to motivate their employees and generate a feeling of belonging to the most powerful group. And no, we have not been wrong: It is not necessary to be a great company to develop a corporate Christmas event that helps your company meet its objectives. Or is it that the typical “Christmas Dinner” cannot be a smart event?[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239079448{padding-top: 30px !important;}”][vc_column][gem_testimonials style=”style2″ set=”corporativo-navideno-01″ name_color=”#ffffff” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#cccccc” background_color=”#dd3333″ company_color=”#cccccc”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]So whether you are the event organizer of your companies, work for different clients in an event agency, or simply, you have to be in charge of organizing Christmas dinner, read on because we are going to tell you several actions to get the most out of it Take advantage of your corporate Christmas event whatever your budget.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”objetivos” css=”.vc_custom_1574848858251{padding-top: 120px !important;}”][vc_column][vc_column_text]

    WHAT OBJECTIVES CAN BE ACHIEVED WITH A CHRISTMAS CORPORATE EVENT?

    We have said that Christmas corporate events can take different forms depending on the objectives that each company seeks to achieve. Depending on these objectives, you will have to carry out some actions or others. But before you start asking for crazy budgets, stop a little and see what these objectives may be:

    • CREATE TEAM

      The Christmas corporate event is an unbeatable opportunity for the company to transfer its main values ​​for teamwork and the interaction between different groups within the company. The purpose will be to obtain better performance quotas and to involve each and every employee in the process.

    • COMMUNICATE THE NEWs

      The corporate Christmas event can be a great opportunity to communicate the next news that the company has planned for next year: new business channels, new products, new additions, new strategic alliances, new website, etc … The idea is convey a message of continuous progress, of progress towards achieving common objectives for all.

    • IMPROVE PERSONAL RELATIONs

      It is unquestionable, that the best capital that a company has is its human capital. Dedicate to what the company is dedicated to, people are the main axis on which all day-to-day actions revolve. The corporate Christmas event can be a perfect time to improve the interpersonal relationships of the workforce and establish better trust and safety guidelines.

    • BREAK THE ROUTINE

      The routine generates tiredness and boredom. Therefore, one of the objectives of the corporate Christmas event will be to meet people in environments outside the office, where they can feel less observed and can develop other personal abilities that are more complicated at work.

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    7 ACTIONS THAT CAN HELP YOU ORGANIZE AN INTELLIGENT CORPORATE EVENT IN CHRISTMAS. THINK ABOUT PEOPLE

    Once you are clear about the objectives that you pursue by organizing your Christmas corporate event, it is time to carry out the actions to achieve them. As we have already indicated, the essential thing is that you think about the people who are going to live it. It is their experiences that will finally make your event a success or not. 

    We are not going to lie to you: the budget you have, will definitely mark what you can or cannot do. That is clear, but for Content Lab this is not the most important. As a Content Generation Agency Specialized in Events, the important thing is that you are aware of the budget you have, and with it, find the solutions that best fit your needs and resources. Don’t think about how much you have, think about what you want to get:[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1574865359900{padding-top: 120px !important;}” el_id=”interactividad”][vc_column][vc_column_text]

    • GET THE INTERACTIVITY

      Your audience and the company should communicate at the event. This communication, like all communication worth its salt, must be bidirectional. That is, the company will transfer its message, its values, its novelties, its proposals, … and the public must return their experiences: what they liked the most, the least, what they learned the most, what they liked the most. It has impacted, what has been your favorite moment, what areas of the event have captivated you, … all the information that is possible to understand how the event has lived all the people. To achieve this interactivity, here are some ideas:

      • 1. QUESTION DIRECTLY

        We have already said that it is not necessary to develop a super corporate event for it to be intelligent. If you want to interact with the public, it is best to ask them directly how they are living. This is as simple as asking the guests what they thought about the restaurant, how they are having it, what dishes they liked best or if they liked this year’s speech. If luckily, you have a bigger budget, rent some tablets and implement interactive voting actions during different moments of the event or apps that collect the hottest points where the participants pass. In the end, the important thing is that the company and employees interact with sincerity, collecting all the information in real time and then making improvement decisions for future occasions.

      • 2. MAKE THEM FUn

        There is nothing better to get a message that the message arrives in a fun way. Humor, or just having a good time, generates endorphins that make us feel much better and have positive memories. Therefore, try to make the public of your Christmas corporate event have fun. Simply hire a humorist, a magician or a presenter who makes everyone have a good time. You can also offer them a live show, a music group that enlivens the evening or even a personalized show cooking. Remember: fun will ensure smiles, and with the smile on your face it is easier to interact.

      • 3. FACILITATE THE INTERACTIVITY EVERYTHING YOU CAN

        Make it easy. If you want your audience to leave you with relevant information on how it is happening in your Christmas event, offer them all the possible facilities: come to your table to ask, leave satisfaction questionnaires at the tables, implement on-site voting systems, … Even after the event, you can send them a post-event survey so they can give a more leisurely opinion. 

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    • 4. GET THEY PLAY AS CHILDREN AND ENJOY AS ADULTs

      Surely, if one way or another you are immersed in the events sector, you will know that gamification is a crucial point when organizing an intelligent event. Now, we know that when people play and interact playing, their attention and impact fees increase considerably. Therefore, try to make the participants of your event play. Simply develop actions as simple as a raffle for dinner, a bingo or a game of questions and answers with a prize. A corporate photo booth or a costume zone will also be welcome actions that will make the company’s Instagram smoke. Again, if you have a larger budget, you can implement a little more complex actions such as Virtual Reality or Augmented Reality with which the fun will enter another level and with which you will not forget the event in a long time.

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    • GET EXTEND THE LIFE OF YOUR EVENT GENERATING AUDIOVISUAL CONTENT

      Currently, the digital environment is essential to achieve the objectives of an event. If we add to this that in this digital environment the key to success lies in the content, because “white and in the bottle”: Your corporate Christmas event will be a unique moment to generate quality audiovisual content before, during and after the event:

      • 5. AUDIOVISUAL CONTENTS BEFORE THE EVENT

        It is no secret, if we tell you that 85% of people between 16 and 55 years in Spain are users of RRSS. And your employees are no different. So before the event, you can produce small promotional video pills that help generate expectation for what is going to happen and, above all, to generate the idea that nobody wants to miss it. You can also use social networks to launch polls or votes to choose the event space, the menu, or even the show that is going to be developed. Remember: the important thing is to create expectation and make everyone participate in the event.

      • 6. LIVE CONTENTS

        During the event, record everything. The video has become a very powerful weapon when it comes to communicating with your audience. To give you an idea, one minute of video is equivalent to 1,800,000 words! so #DiseloConVideo.
        In Content Lab we are specialists in generating live audiovisual content so that your audience can share everything that is happening in the event instantly. They will share quality content offered directly by you. Of course, a live realization with strategically placed screens. It will ensure a total integration of the event, causing nobody to miss anything that happens. And if you are one of those who have a slightly larger budget, you can impact audiovisuals with holograms. Yes, you heard correctly: you can bring any influencer, guest artist or CEO of the company in a holographic way, even being able to interact with them in real time        .

      • 7. Post-Event CONTENTS

        Once everything is over, it’s time to extend the life of your event a little more and measure the results. Produces a video event summary that collects all the emotions and experiences lived (beware of data protection and the right of all people to protect their privacy). We assure you that your employees will talk about the video for a long time. Show them through a Making Off video how everything has been organized and the effort it has involved. Use those videos generated live to make post-event communications where you can send them surveys where they can comment on the event experience. All this, with a great load of branding to reinforce the brand image and that feeling of belonging to a “big family”.

    [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239079448{padding-top: 30px !important;}”][vc_column][gem_testimonials style=”style2″ set=”corporativo-navideno-03″ name_color=”#ffffff” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#cccccc” background_color=”#dd3333″ company_color=”#cccccc”][/vc_column][/vc_row][vc_row css=”.vc_custom_1574851795414{padding-top: 120px !important;}”][vc_column][vc_column_text]As you can see, it is not necessary to have a super budget to turn your Corporate Christmas Event into a Smart Event. Just think a little before acting, take into account people before anything else and give a main role to the generation of content to be able to share, for a long time, those very special and endearing moments lived by everyone.

    Do not fit any doubt: in Content Lab we are specialized in producing Smart Events that meet your goals. On our website www.contentlab.es you will find everything we can do to get it.

    We will be at your disposal to help you make decisions before, during and after your corporate event.

    REMEMBER: Clever CONTENT FOR Smart EVENTs

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  • Live Realization for Events: Absolute Control and Audiovisual Quality

    Live Realization for Events: Absolute Control and Audiovisual Quality

    [vc_row equal_height=”yes” css=”.vc_custom_1542802219973{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”][vc_column css=”.vc_custom_1457706737265{padding-right: 40px !important;padding-left: 40px !important;background-color: #f5f7f6 !important;}”][gem_divider margin_top=”27″][vc_column_text] Live Realization is one of the most complex and decisive actions when it comes to achieving the objectives that your event intends to achieve. We say complex, because the degree of organization and planning must be very high if you want your audience not to miss anything about your event and enjoy an unforgettable experience. And we say decisive, because the audiovisual results that you can achieve with a professional live realization, will make your event become an event capable of surprising and impacting your audience, an audience that, every time, wants more from you and your brand, an audience that will surrender at your feet, but in return will ask you to organize an event worthy of a love relationship.

    For all this, in Content Lab we want your event to meet these high expectations. In this post we are going to tell you what it is, how it can help you and what elements you should take into account when planning a Live Realization that offers you everything you need, or better said, everything you want to offer to the attendees of your event. Take a good note, we started. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239079448{padding-top: 30px !important;}”][vc_column][gem_testimonials style=”style2″ set=”realizacion-en-directo-1″ name_color=”#24d0f6″ position_color=”#cccccc” text_color=”#24d0f6″ quote_color=”#24d0f6″ background_color=”#212331″][/vc_column][/vc_row][vc_row el_id=”calidad” css=”.vc_custom_1559821466891{padding-top: 120px !important;}”][vc_column][vc_column_text]

    Live Realization for Events

    Quality above all

    The live realization of an event consists in organizing, planning and projecting all the audiovisual content of an event. As you can imagine, not all events require the same realization. It will depend, to a large extent, on the objectives you set, the public you want to impact and, above all, on the contents of the event you want to offer.

    In general, the live realization of an event concerns the visualization on one, or several screens, of various audiovisual sources. That is, the live realization of your event will ensure that the public gathered in it, can see, feel and experience everything that happens during the event: two, three, four cameras … even, you can also carry out the realization to a camera, for example, when a speaker relies on graphic content that must also be viewed by the attendees of the event.

    But as we have already indicated, the number of cameras and screen dimensions will be important and, surely, mark the content of your event, but the really important thing will be the quality of all aspects of the realization:

    • Technological Quality: If you want your event to be lived with the highest quality for your attendees, the audiovisual equipment must be linked to the latest technological advances. Technology must serve you to impact an increasingly demanding audience with less ability to be impressed.
    • Human Quality: We will not tire of repeating it, the human quality of the work teams will be essential when advising and guiding you in your decision making. People are the most important thing in any project you are going to undertake and your event is no exception.
    • Technical Quality: It is clear that you do not have to know everything. Our recommendation is that you trust the technical knowledge and experience of the professionals. At Content Lab we base our value proposition on a fundamental axis: we offer unique solutions because each event is unique. This implies a high degree of confidence that we gain based on achieving objectives, there is no other way.

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    Your audience deserves everything

    But let’s go back to the starting point, to the really important thing of your event, to your audience. Currently, if you want your event to achieve its objectives, you must carry out all the actions before, during and after each event thinking about the participants that will come to him.

    Yes, you heard correctly: “participants“. And is that the concept of attending an event has become a more active concept, that is, a person who participates and interacts with everything that happens in your event. If your audience, in addition to being surprised and shocked, is a participant of the event, and interacts with your brand intelligently, you will live a totally personal experience linked to the global experience of the other participants, and of course, to the values ​​of your brand. An integral experience that will raise the level of unforgettable to your event.

    In addition, the live realization of your event will open the doors to a new way to reach your audience. A new way of organizing events based on an immense scope and interactivity with people. You will have the possibility to create previous content to promote your event and that you can show during its development. You will have the possibility to broadcast your event via streaming for all those who have not been able to attend, wherever they are. You will have the possibility to generate post-event content to know the opinion of the participants and to improve the next event. In short, you will have the possibility of converting your event into a smart event . [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239123305{padding-top: 20px !important;}”][vc_column][gem_testimonials style=”style2″ set=”realizacion-en-directo-3″ name_color=”#24d0f6″ position_color=”#cccccc” text_color=”#24d0f6″ quote_color=”#24d0f6″ background_color=”#212331″][/vc_column][/vc_row][vc_row el_id=”4″ css=”.vc_custom_1559821515041{padding-top: 120px !important;}”][vc_column][vc_column_text]

    4 Aspects to take into account

    In the Live Realization of your event, nothing should be left to improvisation. Everything, absolutely everything, must be planned and programmed. Anyway, and almost certainly, unforeseen will arise that stand in the way of the perfect development of the event. Quiet. That’s what professionals are for, to find the best audiovisual solutions on site and effectively.

    Still, in Content Lab we want to help you. Therefore, here are 4 fundamental aspects that you must take into account so that your event enjoys a live realization worthy of a worldwide event:

    • Location: The location of technical and human teams will be a key piece when performing the Live Realization. From their location, technicians should have a global picture of everything that is happening in the event, whether in one space or in several. From their strategic position, they should be able to work efficiently, especially in the case of unforeseen events. that there will be even if everything is measured millimeter.
    • Coordination: The person responsible for implementation must be fully coordinated and in constant communication with the client, the councilor and all camera operators who are recording in the event. The quality of the implementation will depend to a large extent on its capacity for coordination and communication.
    • Information: The audiovisual technicians of the event should have clear, concise and enough to let them know at all times the script or scale of the event. The more involved and informed they are, the greater their ability to communicate what is really of interest to your audience.
    • Adaptation: choosing the appropriate equipment and technical resources will be one of the bases for a good development of the realization. Even so, the realization teams must have a high capacity to adapt to everything that can happen. They must have experience and technical knowledge to find solutions to any unforeseen event. An event is like life itself: anything can happen at any time.

    [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft”][vc_column][gem_testimonials style=”style2″ set=”realizacion-en-directo-4″ name_color=”#24d0f6″ position_color=”#cccccc” text_color=”#24d0f6″ quote_color=”#24d0f6″ background_color=”#212331″][/vc_column][/vc_row][vc_row el_id=”antes” css=”.vc_custom_1557245159639{padding-top: 120px !important;}”][vc_column][vc_column_text] So you already know that. In Content Lab we will be happy to help you if what you are looking for is that your event has a high audiovisual quality, both for the participants who come to it, and for those who cannot attend. Do not forget that much of the added value that you can give to your event will come from the hand of the audiovisual and communication resources with which you are able to provide it. And remember: you will not always be able to do it all the first time, success consists in making, measuring and constantly improving … there is no other way.

    Finally, you already know that you can visit our website www.contentlab.es to check in everything we can help you, your brand and your event. Our comprehensive proposal for the generation of audiovisual content before, during and after each event makes us able to offer you solutions based solely on your objectives. Thank you very much, as always, for getting here. We hope we helped you. [/vc_column_text][/vc_column][/vc_row]

  • How to make an Event Summary Video

    How to make an Event Summary Video

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    If you are thinking about how to make your video event

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    be seen by those people who could not go to it, or by the people who form your company, or even show it to the whole world, it is clear that you need a smart event video.

    In Content Lab we call video for smart event to the one that connects different aspects of business communication with elements that have to do with human skills and abilities. An event video that combines business objectives with human emotions. In short, an intelligent video that communicates what you want and, at the same time, impacts your audience in a strong way. This seems so easy to say, it is not easy at all. That is why we are going to give you 9 tips so that, from now on, you can think about your event video with total security and knowing at all times what you need. Take a good note, we started.
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    1.- Define the Objectives of your Event Video

    Although it seems obvious, the experience with our clients shows us that, not always, the objectives of your event video are clear. In General, event videos must meet several objectives, but the most common are:

    • Brand Positioning (Branding):

      If what you need is to give relevance to your brand, company or product through the event.

    • Traffic Generation:

      If what you need is for your audience to visit your website, your RRSS, your blog or your event.

    • Lead generation:

      If what you need is to get the highest number of quality business opportunities that in the future become customers, subscribers or attendees of your event.

    • Sales:

      If you want to sell your product, services or tickets for your next event.

    Surely your event video has to meet several objectives. Do not worry, our advice is that the diferencies everything you can to adapt them to your strategy, since it is difficult to cut them all at once. Be cautious and walk step by step. Think that, on many occasions, less is more. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft”][vc_column][gem_testimonials style=”style2″ set=”video-1″ name_color=”#fbe84b” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#fbe84b” background_color=”#6e0161″][/vc_column][/vc_row][vc_row el_id=”analiza” css=”.vc_custom_1556614833909{padding-top: 120px !important;}”][vc_column][vc_column_text]

    2.- Analyze your target audience

    It may be one of the most important points for your event video to become a smart video. We have previously advised you to define the objectives you pursue with your video, that is, to look “inwards”. Now is the time to watch “out” and, above all, who is your event video for:

    • Sociodemographic Profile:

      how old are they, where do they live, what is their family situation, ..

    • Professional profile:

      what studies do they have, what do they work on, what is their salary range, when do they rest, ..

    • Analyze your consumption uses:

      what brands related to your sector do they like, when and where do they buy, what needs do they seek to cover when they buy, what kind of events do they usually go to, ..

    • Online use habits:

      what social networks do they use and when, on what devices, what keywords do they use to find content related to your event, what do they need to encourage their deceitment, ..

    Almost certainly, your target will not be homogeneous. Surely you have different target audience segments. The most normal thing in the world. Our recommendation is that you treat each segment independently: you will communicate the same thing to them, but in a different way. It’s like when you had to take the notes home: Did you tell your father the same way as your mother? If the answer is no, you will perfectly understand what we are talking about; If the answer is yes, you must make an extra effort to understand that the secret of any video is that: communicate what we want to communicate, but adapt it to each person. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft”][vc_column][gem_testimonials style=”style2″ set=”video-2″ name_color=”#fbe84b” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#fbe84b” background_color=”#6e0161″][/vc_column][/vc_row][vc_row el_id=”elige” css=”.vc_custom_1554804183661{padding-top: 120px !important;}”][vc_column][vc_column_text]

    3.- Choose the most suitable type of Video for Event

    You are already clear about what communication goals you intend to transfer with your event video. You already know your audience or target audience perfectly. Now you have to decide what type of video for the event that best fits what you want to say and who you want to say. There are many types of video for events. Nowadays, technology and creativity allow us to use different video techniques. The secret is not in quantity, but in quality. Choosing the most appropriate format is complex. Our advice is to trust professionals. They will be the ones that best adapt to your needs and resources. It will be they who best guide you in your path, who will advise you on the best solutions. [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”tamano” css=”.vc_custom_1554804595753{padding-top: 120px !important;}”][vc_column][vc_column_text]

    4.- Size matters, a lot

    Well yes. Size matters a lot. For example, if you have thought about publishing your video event in the social networks, its duration should be very short, so you will not be able to publish a video that lasts more than a minute or so. But if you are going to implement it as a content of your website, maybe its duration can reach up to 4 or 5 minutes. As you can see, the size of the video is essential to meet your goals and reach your target perfectly. Our recommendation is that you use your intelligence to decide these types of questions, since nobody like you will know what your video event needs. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft”][vc_column][gem_testimonials style=”style2″ set=”video-3″ name_color=”#fbe84b” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#fbe84b” background_color=”#6e0161″][/vc_column][/vc_row][vc_row el_id=”planificalo” css=”.vc_custom_1554804463399{padding-top: 120px !important;}”][vc_column][vc_column_text]

    5.- Plan Everything

    If you are going to entrust your video event to an audiovisual agency or producer, ask them for a millimeter plan: each phase of the video production, each plane to be recorded, timing, Scale, … everything must be under control. Our recommendation is that you must have a perfectly designed script that allows you to control all the actions that are going to be carried out, when they will happen and in what way. [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”confia” css=”.vc_custom_1554807997675{padding-top: 120px !important;}”][vc_column][vc_column_text]

    6.- Trust the professionals

    We won’t get tired of repeating it. If you want professional results, you must rely on professional services. In this sense in Content Lab we have it very clear: your success will be ours. That is why we will advise and guide you so that your objectives are met as effectively as possible by optimizing your budget. We will find solutions together so that your video event becomes an intelligent video. [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”invierte” css=”.vc_custom_1554808091622{padding-top: 120px !important;}”][vc_column][vc_column_text]

    7.- Invest in creativity

    In the post-production of the video event all the creative and design energies are concentrated to take your video event to a higher level. 2D and 3D animation, graphics, grading, voice and sound, translation and subtitles … techniques and tools that will make your video an audiovisual show. That is why our recommendation is that you do not skimp your investment in these editing processes. The added value that post-production of a video for events brings can make the difference between success and failure. Do not hesitate, invest in creativity, is what will bring you closer to your audience.

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    8.- Make your Event Video viral

    Once you have your video event in your hands, it’s time to make it known. The virality of your video will depend on the objectives you have set for yourself and the environment where your audience will consume it. We have already told you that long-term videos are much more difficult to viralize, since their long duration makes it more complicated. Our recommendation is that you consider sending your video in different ways: RRSS, email Marketing, Newsletter or internal communications of your company. The environment where your audience will consume it will be the one that defines its extension. And don’t worry if your video event lasts a long time. You will always have the option of creating shorter audiovisual pills that will help you position it and find the necessary deceit to make your video event viral.

    Of course, it will be essential that you think of the god Google. The implementation of SEO for videos is a basic concept when it comes to positioning your audiovisual content: a good strategy of keywords and tags, with an impeccable writing of descriptions and meta-descriptions will elevate your video event to the highest level. And as a climax, invest in SEM and SMM positioning: online advertising, both in AdWords and in the RRSS, will make your audiovisual content appear in the top positions of the search results.

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    9.- Observe, Analyze and Optimize

    As we always say in Content Lab , “what is not measured cannot be improved”. Observe the behavior of your audience in the different environments where you have sent them your video event. Analyze the most interesting indicators for your communication strategy and compare them with the previous ones. It will not take much time or many resources for you to realize what works and what does not work. Now you are in a position to optimize your next event video. Now your event video has become a smart video.

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  • How to organize your corporate event this Christmas?

    How to organize your corporate event this Christmas?

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    We all know that December

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    is a month that says goodbye to the year, in which we propose new purposes and wishes for the new year that comes. We dream of improving our hobbies, getting rid of bad habits, taking care of ourselves inside, trying to be better at our job and ultimately, being a better person.

    But December also brings corporate events long awaited by workers. These events serve each year to strengthen professional relationships between colleagues, departments and positions of the company. For companies it is a very important moment, since the management and organization of corporate events requires a special dedication, so that everything goes perfectly and achieves, among other objectives, that workers integrate more with the brand and channel the proposals of company value.
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    Organizing a corporate event at Christmas helps mitigate peer tension caused by day-to-day work, fosters personal relationships and generates moments of complicity that translate into a friendly atmosphere the rest of the year between peers. In addition, company dinners serve to take stock of the general state of the company, set new goals and involve workers in the growth, success or improvements of the company. Because a fundamental part of these events is to focus on the workers, because they are the essence of the growth of any company. It is the responsibility of the company to strengthen professional relationships between colleagues, departments and positions of the company.

    However, there is a great diversity of resources to create corporate events this Christmas. Companies are increasingly concerned that their workers live an unforgettable experience, so they take into account the advice of companies specializing in the production of events to give more personality to the event and to create a magical moment for the company’s staff. Advertising agencies also play an important role in these events, since the possibilities to be creative and generate ideas that turn the corporate Christmas event into a show that manages to extract a smile to the attendees are unlimited.

    Knowing the wide variety of resources, ideas and possibilities to create a corporate event this Christmas, in Content Lab we tell you some suggestions so that your event reaches excellence since we feel passion for our work and we want your event this Christmas to be special.

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    The procedure to organize a corporate event at Christmas means having enough time to control all the details. For this reason, it is very important to start the work at least 3 months in advance to work the idea, the needs well and to determine all the details so that nothing stays in the way.

    The help and advice of external companies specialized in events can also be a resource to count on, since we will be ensuring success.

    .

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    The location of the event is essential. This decision is the one that in principle marks the general needs of the event, since we have to have the logistical needs, the number of attendees, parking available and above all, that it is possible to reach the location with ease.

    Incorporating a transport service is a resource highly appreciated by workers as it avoids taking the car and enjoying the event in full. In addition, it ensures the attendance of more employees to the event.
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    O

    Organizing a corporate event for Christmas requires taking into account many details when making decisions. For this reason, we do not recommend organizing an event from Monday to Thursday, since the next day you work and can be an impediment for those who have to go the next day to work.

    In a way, to avoid these situations, dinner parties are more common than meals, so that they can then rest for the weekend.
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    During previous meetings, both creativity and brainstorming sessions are essential to make coherent decisions and achieve a general theme that will be the one that marks the line of our event and makes it different from everything else. This aspect is one of the most important in the creation and organization of events, as it is the basis for success.

    The theme must be implemented in all the resources of the event, maintain consistency and take advantage of every corner and free space to include the image of the company and corporate messages.

    To enhance the environment and the theme that we have implemented in our corporate Christmas event, it is very important to make use of corporate videos, welcome speeches, show gratitude for everyone’s assistance and involve workers in the effort and goals achieved during the year.

    Always according to the theme and atmosphere of the event, it is very interesting to encourage the participation of the attendees, to seek involvement that day, whether through raffles, contests or activities that make the day more enjoyable. Let’s not forget the importance of social networks and that day, we must ensure that attendees share their photos and generate comments and publications on corporate social networks.
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    New technologies are what make the difference today in corporate events. They are essential resources to support the theme and generate a quality environment. For this, resources such as audiovisual content through LED screens or projectors, help create an enveloping environment and that together with quality images and sound will achieve the objectives.

    There are many resources and technologies that we can apply when creating our corporate event, and in this sense, having the experience and knowledge of a professional event agency can bring success even closer. Advertising and marketing companies are up to date with resources and technological trends applied to events and can make your event make a difference. Include professional material, corporate videos of events, professional photography, sound and lighting, etc.

    Following these suggestions, you will be closer to your corporate event this Christmas achieve success and remain in the memory of the attendees. Because who doesn’t like to attend a corporate event at Christmas and feel the protagonist?
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