Audiovisual Agency
for events Corporate Promotional Marketing Music Sport
Audiovisual Production
Each event is unique and requires unique, creative and intelligent solutions.
Audiovisual Creativity
The way for your event to be remembered.
Audiovisual Intelligence
Content marketing to achieve your goals.
projects lab
With the help of the Event Agency “La Factoría”, we carry out the audiovisual coverage of the Event that Opel offered to its “Malasmadres”. The “MalasMadres” of Opel could feel all their “evil” interacting with the new model of the German multinational. Photography and Video Summary of the event to communicate how well all the mothers who went there approached.
In close collaboration with the prestigious Coonic Communication Agency, we help the Asian giant ZTE to present its new smartphone model ZTE AXOM M, the first in the world with double folding screen.
On this occasion, we control all the audiovisual content of the event and carry out all its live performance, as well as photography and several audiovisual pieces as a summary video and video making off.
A promotional event that was attended by more than 100 people (maximum capacity of the MEEU space of the Chamartín Station in Madrid). A specialized audience composed of journalists, influencers and youtubers, who made this event reach the level of Trending Topic in Spain for more than 3 hours.
Audiovisual experience at the service of a great global brand such as ZTE.
Taking care of the corporate video of the largest Spanish global company was a challenge. Achieving audio-visual communication in less than three minutes all the strength, values and objectives of PROSEGUR is a complex task, at least.
To achieve this, we got into the skin of the target audience of our client and, at the same time, we introduced ourselves to their wishes and expectations through our Super Brief Lab. When we knew what they expected, we dedicated ourselves to conceptualize it and make it happen : Pre-production of the video based on a millimetric and totally strategic script, production from the perspective of an honest and planned realization and a high-quality post-production based on graphics, sounds and VFX used with intelligence. And as a climax, a multilingual language with one of the most important voices in the sector, Antonio Fernández.
The result: a Corporate Video that is shown in every corner of the planet where PROSEGUR expands its values and services, a corporate video designed by and for the people who form and trust PROSEGUR every day, an effective and efficient corporate video. In short, smart content for smart events.
The corporate image that a company like Prosegur wishes to launch abroad must be studied, analyzed and developed with all possible attention. On this occasion, the Spanish company leader in private security, placed in our hands the responsibility of making its corporate image reach the world. To do this, we study and analyze each service, each value proposition, each format and each segment of the target to prepare a script and millimeter planning in order to achieve the objectives that Prosegur was willing to achieve: Branding and digitalization. And after the sessions Photographic, both in studio and abroad, we support the message with effective corporate graphics and with a large load of branding derived from a highly technological edition.The result: a strong corporate image, adaptable to the different segments of the target, modular according to the message to be transmitted and flexible for the format / space where said message will be transmitted. In short, intelligent professional photography for an intelligent brand.
When a state entity contacts you to develop a promotional video of the Spanish culture that will be seen throughout the world, the thing becomes serious. Thanks to the Ministry of Culture of Spain, through its state delegation of TurEspaña, we were offered the possibility of producing a video in order to reach all the cultures of the world our passion for flamenco and its basic dance fundamentals. , we prepare a script adapted to the needs of the client based on the interests of the audience to which it is addressed: English, Chinese, Japanese and, of course, all those Spaniards who are outside our beloved country. We recorded several sessions in studio with support of Croma screen and we adjusted the post-production of the video to a millimetric timing due to the importance of the sound in this video: the zapateado, the rhythm of the palms, the gestures of the dancer, his indications … everything It was measured to unsuspected limits. The “Spain” brand was at stake and in Content Lab we were very aware of it. As a result, a fun, direct and very “Spanish” demonstrative video with an integrative and global vision was the result. Where flamenco and its basic foundations are perfectly exposed to take Spanish culture to the last end of the planet.
Find an innovative solution for the usual problems. This was the objective that PROSEGUR set for us when facing this project: to design a digital tool that would allow its commercials to be more effective in their operational and logistic management. In short, take the PROSEGUR CASH showroom to the very doors of your clients’ businesses.
To do this, we developed a brief thought only and exclusively in said target audience to get their attention and clearly understand what the new tool is. We design an augmented reality app that allows you to perfectly visualize the client each and every one of the elements that you intend to acquire, as well as each and every one of the purchase processes that you must perform.
As a consequence, PROSEGUR now has an innovative, effective and efficient tool. An augmented reality app that allows your commercials to save more than 80% in travel and its customers to see how your security company invests in improving their daily life in an innovative and efficient way. One more example of how smart content can generate smart events.
In its eagerness to digitalize the company, Prosegur commissioned us the total production of the video with which it would move its new and technological Operational Management Center. The aim was to show the effectiveness of this center of operations of the leading Private Security company: its facilities, its high technology, its high capacity for control and resolution of incidents, and of course, all under a human and close vision. The clients and, above all, the potential clients of the brand, should receive an innovative, effective and forceful image. So we got down to work: we developed a perfectly orchestrated recording plan both indoors and outdoors, adapting to the needs, resources and availability of staff, middle managers and company spaces. We designed a script where all the ideas and messages Prosegur wanted to convey were collected and displayed in an orderly and fully understandable way. Once the recording resources were obtained, we went into the editing room as if there was no tomorrow. Postproduction, at that time, became so important that we were immersed in it for many days. The result shows no doubt: technology, innovation, efficiency and a global brand image that makes Prosegur a leading and exemplary company.
A Road Show for the main Spanish cities: Madrid, Seville, Bilbao and Valencia. Faces of surprise and admiration in the users, faces of confidence in those responsible for Prosegur, faces of satisfaction in our work team to verify, once again, that we had managed to offer intelligent content to make an event, an intelligent event .
Marketing Events have a common and very different characteristic of other types of events: they all pursue a very defined objective.On this occasion, the Republic of Malta was looking for a clear branding objective to deliver the vitality and Mediterranean lifestyle that They breathe their three islands in the middle of the Mediterranean Sea.But, why settle for this alone? Why not take advantage of the action to get direct commercial opportunities? And if we also offer the opportunity for T4 travelers to meet a little more the secrets and wonders of Malta? By the hand of our client NewLink Group, Content Lab was put into operation and we developed a proposal that would meet the branding objective of the Maltese country, and in turn, allow it to generate leads in a way playful, offering an interesting, adaptable and very effective content.To do this, we design and develop an app that will act as a question and answer game. A game where the user, once their name and e-mail have been introduced, could participate while having fun and, at the same time, learning and visualizing different aspects of the history, culture and tourism of Malta. And, of course, once the marketing event was over, our client would have a database of people who would have transferred their data legally and voluntarily. The perfect Marketing Event and dreamed of by any brand, but the T4 of Madrid Adolfo Suarez Airport deserved more. A space where the world’s most powerful brands exhibit their best galas could not go unnoticed by Content Lab. Therefore, we implemented a 32 ”touch screen in one of the most representative elements of the Maltese country: the Luzzu boat: an example of creativity Functional: adaptable to different spaces, removable by the client, and easily transportable. An offline advertising claim to achieve an online objective that was a challenge due to the logistical and operational complexity of a space as emblematic and secure as Terminal T4 of Madrid Airport.
Public institutions or entities need to digitize and offer an effective, efficient and updated vision for citizens. And even more so if this entity is called the City Council of Madrid, perhaps the public body, at present, that more is betting on a more digital makeover and adapted to the new and changing needs of today’s society. And one of the steps that the City Council of Madrid has wanted to take in this regard, affects its Employment Agency and the intermediation and employment guidance services offered to Madrid people. Its objective: a simple, intuitive, efficient and very accessible tool for Any group of unemployed people. In addition, a removable and transportable activation to be able to offer it wherever it is required.Well said and done: once again, combining efforts with our NewLink Group client, we design and develop a simple, intuitive and highly accessible app where users They can leave their data and their employment / training preferences so that the Employment Agency can contact them and can offer them their full range of job offers and training courses in a personal and direct way. A public service that provides the Madrid City Council with a current, innovative and consistent image of the digital times we live. An institutional app that converts the experience of the demanding job user into a more motivating, effective and personalized experience.
Orange’s hologram demonstrated, once again, the technological potential of its imminent 5G network. Thanks to her, and for the first time in Spain, two people separated by kilometers away were able to chat without any latency for more than 6 minutes.
Your event will need a budget, but above all it will take time, so …