CONTENT LAB

Tag: Events

  • Virtual Destination Experience: An interactive format full of experiences

    Virtual Destination Experience: An interactive format full of experiences

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    A different way of discovering MICE destinations, hand in hand with their protagonists, in an unprecedented interactive and experiential audiovisual format.

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    Virtual Destination Experience is an innovative television format created and developed by Content Lab and Iberian MICE Forums, to give visibility to the best MICE destinations in our country, thus knowing its magnificent facilities, climate and people, providing information and quality content exclusively for the event profs through their protagonists.

    Based on the broadcast of experiences lived in the country’s MICE destinations and narrated by their main characters. This television format combines live broadcasting and streaming from a virtual set of the most outstanding options for the events sector, such as congresses or corporate events.

    [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][gem_quote style=”1″]This project was born from the need to create a tailor-made product for the promotion of destinations in the current situation, which connects event organizers with the actors of the local MICE sector and allows them to live new experiences, without the need to physically move but without lose an iota of reality

    Pablo Bravo, Content Lab’s CEO

    [/gem_quote][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Led by presenter Ilaria Mulinacci, viewers will be able to interact with local industry experts and discover the most powerful event options for each destination in an unprecedented interactive event. Through interviews, a quiz type contest and different blocks, such as interviews, presentations and reports, the visibility of the different regional and local institutions will be enhanced.

    Tailored to event planners, it aims to bring MICE destinations closer to users in a way never seen before thanks to a fresh, dynamic and interactive format in which they become the true protagonists of the experience. In this way, they will know the advantages of all those places chosen to carry out a ‘Virtual Destination Experience’ integrating the physical with the virtual in a successful hybrid event, reinforcing the offer of meetings, incentives, congresses and events throughout Spain.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

    Andrés Merino and Pablo Bravo, creators of Virtual Destination Experience, presented us with the most emblematic places of the Region of Murcia last December, with the virtual exhibition of the first program. Do not miss, next March 4 at 4:00 p.m. (CET), the presentation of ‘Virtual Destination Experience: Gijón, passion for hosting’ which is already in post-production.

    And so as not to miss your next MICE destination in an unprecedented interactive and experiential event

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  • 7 Actions to turn your Christmas Corporate Event into a Smart Event (Whatever your budget)

    7 Actions to turn your Christmas Corporate Event into a Smart Event (Whatever your budget)

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    Well yes, whatever your budget

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    The term intelligent event may lead you to think of an event only within the reach of the privileged. On the contrary: our proposals to turn your Christmas Corporate Event into an Intelligent Event, are based on giving you ideas and solutions to meet the objectives you set, No matter what your budget. No matter what the number of participants in your event. No matter the size of your company.

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    CHRISTMAS CORPORATE EVENTS

    Smart events

    Before telling you what actions you can take in your Christmas corporate event to make it smart, we pause for a moment in those necessary steps. The important thing is that you use common sense and your experience, that is, the important thing is that you think:

    • THINK ABOUT THE OBJECTIVES OF YOUR CHRISTMAS EVENT

      The clearer and quantifiable they are much better. Thus, the management and departments involved in the organization of the event may work with homogeneous parameters previously identified. That is, you will all speak the same language and set common goals.

    • THINK ABOUT PEOPLE

      And more considering that in a corporate Christmas event, the participating public is almost always the employees themselves. Think of them: in their tastes, their expectations, their desires, their comfort, their safety, their habits, … if you want to achieve your goals, they are essential to achieve them.

    • Piensa cómo medir los resultados

      Identify the key points of measurement of the results to analyze them and make decisions that allow you to improve the next event. Remember: What is not measured cannot be improved.

    And at this point in the movie, we don’t need to tell you the importance of events for a company or brand. As Bizzabo indicates in his Event Marketing 2019: Benchmarks and Trends report, the majority (84%) of the company’s CEOs and managers believe that in-person events are an essential component to achieve the objectives proposed in their Plans Marketing. 

    More specifically, corporate events have become an unbeatable opportunity for companies to transfer to their target audience any message and, above all, generate a closer and more humane relationship with it. And it is now, at Christmas, when many of these companies, whether small, medium or large, develop corporate events to motivate their employees and generate a feeling of belonging to the most powerful group. And no, we have not been wrong: It is not necessary to be a great company to develop a corporate Christmas event that helps your company meet its objectives. Or is it that the typical “Christmas Dinner” cannot be a smart event?[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239079448{padding-top: 30px !important;}”][vc_column][gem_testimonials style=”style2″ set=”corporativo-navideno-01″ name_color=”#ffffff” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#cccccc” background_color=”#dd3333″ company_color=”#cccccc”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]So whether you are the event organizer of your companies, work for different clients in an event agency, or simply, you have to be in charge of organizing Christmas dinner, read on because we are going to tell you several actions to get the most out of it Take advantage of your corporate Christmas event whatever your budget.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”objetivos” css=”.vc_custom_1574848858251{padding-top: 120px !important;}”][vc_column][vc_column_text]

    WHAT OBJECTIVES CAN BE ACHIEVED WITH A CHRISTMAS CORPORATE EVENT?

    We have said that Christmas corporate events can take different forms depending on the objectives that each company seeks to achieve. Depending on these objectives, you will have to carry out some actions or others. But before you start asking for crazy budgets, stop a little and see what these objectives may be:

    • CREATE TEAM

      The Christmas corporate event is an unbeatable opportunity for the company to transfer its main values ​​for teamwork and the interaction between different groups within the company. The purpose will be to obtain better performance quotas and to involve each and every employee in the process.

    • COMMUNICATE THE NEWs

      The corporate Christmas event can be a great opportunity to communicate the next news that the company has planned for next year: new business channels, new products, new additions, new strategic alliances, new website, etc … The idea is convey a message of continuous progress, of progress towards achieving common objectives for all.

    • IMPROVE PERSONAL RELATIONs

      It is unquestionable, that the best capital that a company has is its human capital. Dedicate to what the company is dedicated to, people are the main axis on which all day-to-day actions revolve. The corporate Christmas event can be a perfect time to improve the interpersonal relationships of the workforce and establish better trust and safety guidelines.

    • BREAK THE ROUTINE

      The routine generates tiredness and boredom. Therefore, one of the objectives of the corporate Christmas event will be to meet people in environments outside the office, where they can feel less observed and can develop other personal abilities that are more complicated at work.

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    7 ACTIONS THAT CAN HELP YOU ORGANIZE AN INTELLIGENT CORPORATE EVENT IN CHRISTMAS. THINK ABOUT PEOPLE

    Once you are clear about the objectives that you pursue by organizing your Christmas corporate event, it is time to carry out the actions to achieve them. As we have already indicated, the essential thing is that you think about the people who are going to live it. It is their experiences that will finally make your event a success or not. 

    We are not going to lie to you: the budget you have, will definitely mark what you can or cannot do. That is clear, but for Content Lab this is not the most important. As a Content Generation Agency Specialized in Events, the important thing is that you are aware of the budget you have, and with it, find the solutions that best fit your needs and resources. Don’t think about how much you have, think about what you want to get:[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1574865359900{padding-top: 120px !important;}” el_id=”interactividad”][vc_column][vc_column_text]

    • GET THE INTERACTIVITY

      Your audience and the company should communicate at the event. This communication, like all communication worth its salt, must be bidirectional. That is, the company will transfer its message, its values, its novelties, its proposals, … and the public must return their experiences: what they liked the most, the least, what they learned the most, what they liked the most. It has impacted, what has been your favorite moment, what areas of the event have captivated you, … all the information that is possible to understand how the event has lived all the people. To achieve this interactivity, here are some ideas:

      • 1. QUESTION DIRECTLY

        We have already said that it is not necessary to develop a super corporate event for it to be intelligent. If you want to interact with the public, it is best to ask them directly how they are living. This is as simple as asking the guests what they thought about the restaurant, how they are having it, what dishes they liked best or if they liked this year’s speech. If luckily, you have a bigger budget, rent some tablets and implement interactive voting actions during different moments of the event or apps that collect the hottest points where the participants pass. In the end, the important thing is that the company and employees interact with sincerity, collecting all the information in real time and then making improvement decisions for future occasions.

      • 2. MAKE THEM FUn

        There is nothing better to get a message that the message arrives in a fun way. Humor, or just having a good time, generates endorphins that make us feel much better and have positive memories. Therefore, try to make the public of your Christmas corporate event have fun. Simply hire a humorist, a magician or a presenter who makes everyone have a good time. You can also offer them a live show, a music group that enlivens the evening or even a personalized show cooking. Remember: fun will ensure smiles, and with the smile on your face it is easier to interact.

      • 3. FACILITATE THE INTERACTIVITY EVERYTHING YOU CAN

        Make it easy. If you want your audience to leave you with relevant information on how it is happening in your Christmas event, offer them all the possible facilities: come to your table to ask, leave satisfaction questionnaires at the tables, implement on-site voting systems, … Even after the event, you can send them a post-event survey so they can give a more leisurely opinion. 

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    • 4. GET THEY PLAY AS CHILDREN AND ENJOY AS ADULTs

      Surely, if one way or another you are immersed in the events sector, you will know that gamification is a crucial point when organizing an intelligent event. Now, we know that when people play and interact playing, their attention and impact fees increase considerably. Therefore, try to make the participants of your event play. Simply develop actions as simple as a raffle for dinner, a bingo or a game of questions and answers with a prize. A corporate photo booth or a costume zone will also be welcome actions that will make the company’s Instagram smoke. Again, if you have a larger budget, you can implement a little more complex actions such as Virtual Reality or Augmented Reality with which the fun will enter another level and with which you will not forget the event in a long time.

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    • GET EXTEND THE LIFE OF YOUR EVENT GENERATING AUDIOVISUAL CONTENT

      Currently, the digital environment is essential to achieve the objectives of an event. If we add to this that in this digital environment the key to success lies in the content, because “white and in the bottle”: Your corporate Christmas event will be a unique moment to generate quality audiovisual content before, during and after the event:

      • 5. AUDIOVISUAL CONTENTS BEFORE THE EVENT

        It is no secret, if we tell you that 85% of people between 16 and 55 years in Spain are users of RRSS. And your employees are no different. So before the event, you can produce small promotional video pills that help generate expectation for what is going to happen and, above all, to generate the idea that nobody wants to miss it. You can also use social networks to launch polls or votes to choose the event space, the menu, or even the show that is going to be developed. Remember: the important thing is to create expectation and make everyone participate in the event.

      • 6. LIVE CONTENTS

        During the event, record everything. The video has become a very powerful weapon when it comes to communicating with your audience. To give you an idea, one minute of video is equivalent to 1,800,000 words! so #DiseloConVideo.
        In Content Lab we are specialists in generating live audiovisual content so that your audience can share everything that is happening in the event instantly. They will share quality content offered directly by you. Of course, a live realization with strategically placed screens. It will ensure a total integration of the event, causing nobody to miss anything that happens. And if you are one of those who have a slightly larger budget, you can impact audiovisuals with holograms. Yes, you heard correctly: you can bring any influencer, guest artist or CEO of the company in a holographic way, even being able to interact with them in real time        .

      • 7. Post-Event CONTENTS

        Once everything is over, it’s time to extend the life of your event a little more and measure the results. Produces a video event summary that collects all the emotions and experiences lived (beware of data protection and the right of all people to protect their privacy). We assure you that your employees will talk about the video for a long time. Show them through a Making Off video how everything has been organized and the effort it has involved. Use those videos generated live to make post-event communications where you can send them surveys where they can comment on the event experience. All this, with a great load of branding to reinforce the brand image and that feeling of belonging to a “big family”.

    [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239079448{padding-top: 30px !important;}”][vc_column][gem_testimonials style=”style2″ set=”corporativo-navideno-03″ name_color=”#ffffff” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#cccccc” background_color=”#dd3333″ company_color=”#cccccc”][/vc_column][/vc_row][vc_row css=”.vc_custom_1574851795414{padding-top: 120px !important;}”][vc_column][vc_column_text]As you can see, it is not necessary to have a super budget to turn your Corporate Christmas Event into a Smart Event. Just think a little before acting, take into account people before anything else and give a main role to the generation of content to be able to share, for a long time, those very special and endearing moments lived by everyone.

    Do not fit any doubt: in Content Lab we are specialized in producing Smart Events that meet your goals. On our website www.contentlab.es you will find everything we can do to get it.

    We will be at your disposal to help you make decisions before, during and after your corporate event.

    REMEMBER: Clever CONTENT FOR Smart EVENTs

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  • Content Lab at EventoDays 2019: We find Relevance through interactivity

    Content Lab at EventoDays 2019: We find Relevance through interactivity

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    Eventodays 2019 is over and we are still hearing the echoes of an intelligent event full of technology, innovation and, above all, people.

    If you are one of those who attended this spectacular event organized millimeter by Grupo EventPlus, we will not need to tell you what happened in Hall 2 of IFEMA in Madrid on July 3 and 4: A whole deployment of media, companies and content aimed exclusively at those that make the event sector a dynamic, proactive and constantly evolving sector. Talks, demonstrations, meeting points and a host of activities in which our colleagues in the sector demonstrated a high capacity for organization with a motivating character, and at the same time, with sympathy and dedication.

    We are very proud to belong to this immense universe of events and for this reason, we want to take advantage of this post to convey our gratitude and all our support to each and every one of the exhibitors gathered at Eventodays you are an example to follow.

    But if you are one of the people who could not go, do not worry, here we leave you our videos summaries of both days, where you can check all this we are telling you. But beware! The desire to attend next year will be unstoppable, the one who warns is not a traitor. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][gem_youtube video_id=”OVrw17mSlEY”][/vc_column][vc_column width=”1/2″][gem_youtube video_id=”7MI2YSk1-Q4″][/vc_column][/vc_row][vc_row][vc_column][gem_divider margin_top=”100px”][vc_separator el_width=”90″][vc_column_text]

    EventoDays: Find the Relevance through Interactivity

    Being relevant in any circumstance of life is not easy. And even less, if this relevance must be found among a multitude of companies and professionals who put all the best of them to offer products and/or services for events loaded with innovation, technology and experience . In Content Lab we knew that it would be very difficult to be relevant to such a demonstration of power, but still we tried, and modestly, we believe that we achieved it. And how do we achieve it? Well, preparing an intelligent event based on interactivity, where each and every one of the elements offered, (personal attention, holograms and apps) in our B32 stand at EventDays pointed to a single objective: interact with people to demonstrate our courage, our passion and, of course, our vision of events as smart events. [/vc_column_text][vc_single_image image=”37590″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][/vc_column][/vc_row][vc_row][vc_column][gem_divider margin_top=”100px”][vc_separator el_width=”90″][vc_column_text]

    Content Lab in EventoDays: Interactivity between people

    How not? We knew that no matter how much technology and innovation we offered at EventoDays, what would remain in the memory of all the people we were going to interact with would be our kindness, our cordiality and, of course, our professionalism when it comes to moving our vision on Smart content generation.

    And human quality is one of the hallmarks of Content Lab: our absolute availability and desire to help all those people and/or companies that require our advice or guidance , should be reflected in a perfect personalized attention, where we were all ears to listen their needs and where we went all professionalism to offer intelligent solutions for these needs. The result: face-to-face meetings and meetings in which we were able to verify a high degree of understanding and interest in our intelligent content. “One to one” meetings where we offer all our availability and desire to help. [/vc_column_text][vc_single_image image=”37594″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][/vc_column][/vc_row][vc_row][vc_column][gem_divider margin_top=”100px”][vc_separator el_width=”90″][vc_column_text]

    Content Lab in EventoDays: The Interactive Hologram

    Maybe because we came from the Global 5G Event in Valencia where we present the first holographic video call for ZTE and Orange of the world, perhaps because we had already experienced it in the Mobile World Congress 2019 of Barcelona or maybe because we already had the previous experience of the Orange Fashion Week 2018 we knew that our interactive hologram would be all the rage: and so it has been. Many of the people who came to our stand at EventoDays were able to experience the “futuristic” sensation of interacting with a hologram in real time and with unsurpassed communication quality.

    The interactive Hologram that we present at EventDays is a replica, in smaller size, of the hologram presented by ZTE and Orange at the Global 5G Event in Valencia and that has gone around the world for being the first holographic video call made on planet Earth.

    All the participants of this immense event that is EventoDays, had the possibility of living an experience worthy of the Stars Wars movies: a holographic image that talked to them, listened to them, I danced at the same pace as them, I even told them jokes !.

    The question everyone was asking was obvious: “But you, where are you really?”. The answer, of course, was also obvious: “I could be anywhere in the world, but right now I am at your disposal here, at EventoDays.”

    An unforgettable experience that all those who approached us because of their technological, innovative nature, but above all because of their human character, liked it. An intelligent interactive solution that perfectly combines audiovisual creativity, the high-tech streaming and the most demanding audiovisual production. An audiovisual solution that can solve many problems and provide different audiovisual solutions for those events in which the physical presence of some people becomes very complicated or for those events where it is sought to impact and viralize content. An intelligent audiovisual solution for intelligent events. [/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”37490″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”37610″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][gem_divider margin_top=”100px”][vc_separator el_width=”90″][vc_column_text]

    Content Lab in EventoDays: Interactive Apps

    Another perfect audiovisual solution to achieve the long-awaited interactivity with the public was the one we offered to all participants in EventDays through our interactive apps.

    On this occasion, we decided on two types of apps: [/vc_column_text][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/2″][vc_column_text] An app with a more corporate vision, closer to the production of a corporate event where companies transfer their content to an internal audience made up of their employees, their partners or its closest environment to display its different contents in an interactive, innovative and impressive way. This app developed for Prosegur < span style="font-weight: 400;"> was enjoyed in different cities through a Road Show and starred in great moments for the leading Spanish private security brand. All the people who were able to interact with her on Eventodays, experienced a high-quality 3D audiovisual sensation together with an interactive experience where the contents are offered in an intelligent, 100% visual way. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”37307″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”37398″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text] The other app that we made available to anyone who asked for it was the interactive app developed for the New Link Group Communication Agency and that was implemented at the T4 terminal in Barajas and at the Lisbon International Airport to promote the Republic of Malta. This interactive app is a different example from the previous one. With the aim of generating leads quickly and easily (an airport is a place where the rush is normal), we developed an app capable of generating a database with names and emails. An app that combines gamification, interactivity and marketing intelligently and that served the Mediterranean country to meet its objectives: generate business opportunities and, at the same time, promote its strongest points for Maltese tourism. All the people who played with their puzzles, looking for differences or answering their questions felt their high capacity in terms of interaction and gamification. Users have a good time and the brand achieves its objectives. What more can you ask for in an app? [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][gem_divider margin_top=”100px”][vc_separator el_width=”90″][vc_column_text]

    Content Lab in EventoDays: Thanks a million

    So we have nothing left but to thank.

    Thanks to the EventoPlus Group for making this EventoDays 2019 an intelligent event where the main thing is the people and the relationships that are established between them.

    Thanks to each and every one of the fellow exhibitors for contributing so much and such good added value to all their actions, making this sector a great economic and social engine.

    Thanks to our brothers in Innomedia Events for making life so easy when everything really seems like a big complication. [/vc_column_text][/vc_column][/vc_row]

  • Content Lab at the Global 5G Event 2019 in Valencia: The ZTE® and Orange® Hologram

    Content Lab at the Global 5G Event 2019 in Valencia: The ZTE® and Orange® Hologram

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    No Latency

    [/vc_column_text][/gem_icon_with_text][gem_divider margin_top=”27″][vc_column_text]If you are one of the people who follow with attention the latest technological advances, surely you have already seen or heard what happened in Valencia, which took place on June 17 and 18 and where more than 800 experts have gathered to turn the city of Turia into the world capital of telecommunications.

    The Palacio de Congresos de Valencia hosted two technological events, the Global 5G Event and the EuCNC Congress2019, both organized by the University of Valencia through its iTEAMInstitute. In them, the participants were able to know all the keys about the present and the future of 5G technology and its innumerable applications that will improve the lives of people.

    And it is that what happened these days in Valencia is not a simple demonstration of technological power. The technology company ZTE® and Orange®, have changed the world of audiovisual communication by carrying out the first holographic video call in Spain without latency between two people: the Product Engineering Director of Orange Spain, Tomás Alonso, and Fulvio Fugazza, Account Director for Orange of ZTE Spain. Both could chat for 6 minutes. The first from the Palacio de Congresos de Valencia and the second, converted into a virtual and three-dimensional image several kilometers away.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556641403350{padding-top: 120px !important;}” el_id=”beneficios”][vc_column][gem_youtube video_id=”JsZ6lwu7rJg”][/vc_column][/vc_row][vc_row el_id=”cuando” css=”.vc_custom_1556641354485{padding-top: 120px !important;}”][vc_column][vc_column_text]

    Content Lab and the Hologram of Orange in Valencia

    [/vc_column_text][vc_column_text]Hand in hand with ZTE and for Orange, we have experienced a new holographic experience with a millimeter audiovisual production, a development of streaming without latency and professional efficiency carried out by several teams in a coordinated way.

    The result of this demonstration of use with 5G, has achieved a great impact in many media and communication agencies, and that makes us very satisfied with our work in the Global 5G Event in Valencia, providing the structures and technological equipment necessary for this communication without latency that allowed to show with a video call the hologram of Orange and ZTE with a great spectacularity.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556641403350{padding-top: 120px !important;}”][vc_column][gem_gallery gallery_gallery=”37500″ gallery_type=”grid” gallery_layout=”4x” gaps_size=”42″ gallery_hover=”zooming-blur” metro_max_row_height=”280″][/vc_column][/vc_row][vc_row css=”.vc_custom_1556641403350{padding-top: 120px !important;}”][vc_column][vc_column_text]

    THE ORANGE HOLOGRAM AND ITS GLOBAL IMPACT 5G

    [/vc_column_text][vc_column_text]And we do not say it only us. 800 invited experts and more than 150 accredited media have witnessed the Hologram presented by ZTE and Orange program also approached the Global 5G to show it in its weekend edition. Of course, the specialized media in technology and mobile world such as eSmartcity, Xataca or Nobbot could also experience it. And of course, the oriental media such as CNBeta,  Xinhuanet or CCTime were also amazed by the demonstration carried out by ZTE and Orange in Valencia.

    A success that we can surely repeat in future occasions.[/vc_column_text][/vc_column][/vc_row]

  • Live Realization for Events: Absolute Control and Audiovisual Quality

    Live Realization for Events: Absolute Control and Audiovisual Quality

    [vc_row equal_height=”yes” css=”.vc_custom_1542802219973{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”][vc_column css=”.vc_custom_1457706737265{padding-right: 40px !important;padding-left: 40px !important;background-color: #f5f7f6 !important;}”][gem_divider margin_top=”27″][vc_column_text] Live Realization is one of the most complex and decisive actions when it comes to achieving the objectives that your event intends to achieve. We say complex, because the degree of organization and planning must be very high if you want your audience not to miss anything about your event and enjoy an unforgettable experience. And we say decisive, because the audiovisual results that you can achieve with a professional live realization, will make your event become an event capable of surprising and impacting your audience, an audience that, every time, wants more from you and your brand, an audience that will surrender at your feet, but in return will ask you to organize an event worthy of a love relationship.

    For all this, in Content Lab we want your event to meet these high expectations. In this post we are going to tell you what it is, how it can help you and what elements you should take into account when planning a Live Realization that offers you everything you need, or better said, everything you want to offer to the attendees of your event. Take a good note, we started. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239079448{padding-top: 30px !important;}”][vc_column][gem_testimonials style=”style2″ set=”realizacion-en-directo-1″ name_color=”#24d0f6″ position_color=”#cccccc” text_color=”#24d0f6″ quote_color=”#24d0f6″ background_color=”#212331″][/vc_column][/vc_row][vc_row el_id=”calidad” css=”.vc_custom_1559821466891{padding-top: 120px !important;}”][vc_column][vc_column_text]

    Live Realization for Events

    Quality above all

    The live realization of an event consists in organizing, planning and projecting all the audiovisual content of an event. As you can imagine, not all events require the same realization. It will depend, to a large extent, on the objectives you set, the public you want to impact and, above all, on the contents of the event you want to offer.

    In general, the live realization of an event concerns the visualization on one, or several screens, of various audiovisual sources. That is, the live realization of your event will ensure that the public gathered in it, can see, feel and experience everything that happens during the event: two, three, four cameras … even, you can also carry out the realization to a camera, for example, when a speaker relies on graphic content that must also be viewed by the attendees of the event.

    But as we have already indicated, the number of cameras and screen dimensions will be important and, surely, mark the content of your event, but the really important thing will be the quality of all aspects of the realization:

    • Technological Quality: If you want your event to be lived with the highest quality for your attendees, the audiovisual equipment must be linked to the latest technological advances. Technology must serve you to impact an increasingly demanding audience with less ability to be impressed.
    • Human Quality: We will not tire of repeating it, the human quality of the work teams will be essential when advising and guiding you in your decision making. People are the most important thing in any project you are going to undertake and your event is no exception.
    • Technical Quality: It is clear that you do not have to know everything. Our recommendation is that you trust the technical knowledge and experience of the professionals. At Content Lab we base our value proposition on a fundamental axis: we offer unique solutions because each event is unique. This implies a high degree of confidence that we gain based on achieving objectives, there is no other way.

    [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239123305{padding-top: 20px !important;}”][vc_column][gem_testimonials style=”style2″ set=”realizacion-en-directo-2″ name_color=”#24d0f6″ position_color=”#cccccc” text_color=”#24d0f6″ quote_color=”#24d0f6″ background_color=”#212331″][/vc_column][/vc_row][vc_row el_id=”publico” css=”.vc_custom_1559821556042{padding-top: 120px !important;}”][vc_column][vc_column_text]

    Your audience deserves everything

    But let’s go back to the starting point, to the really important thing of your event, to your audience. Currently, if you want your event to achieve its objectives, you must carry out all the actions before, during and after each event thinking about the participants that will come to him.

    Yes, you heard correctly: “participants“. And is that the concept of attending an event has become a more active concept, that is, a person who participates and interacts with everything that happens in your event. If your audience, in addition to being surprised and shocked, is a participant of the event, and interacts with your brand intelligently, you will live a totally personal experience linked to the global experience of the other participants, and of course, to the values ​​of your brand. An integral experience that will raise the level of unforgettable to your event.

    In addition, the live realization of your event will open the doors to a new way to reach your audience. A new way of organizing events based on an immense scope and interactivity with people. You will have the possibility to create previous content to promote your event and that you can show during its development. You will have the possibility to broadcast your event via streaming for all those who have not been able to attend, wherever they are. You will have the possibility to generate post-event content to know the opinion of the participants and to improve the next event. In short, you will have the possibility of converting your event into a smart event . [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft” css=”.vc_custom_1557239123305{padding-top: 20px !important;}”][vc_column][gem_testimonials style=”style2″ set=”realizacion-en-directo-3″ name_color=”#24d0f6″ position_color=”#cccccc” text_color=”#24d0f6″ quote_color=”#24d0f6″ background_color=”#212331″][/vc_column][/vc_row][vc_row el_id=”4″ css=”.vc_custom_1559821515041{padding-top: 120px !important;}”][vc_column][vc_column_text]

    4 Aspects to take into account

    In the Live Realization of your event, nothing should be left to improvisation. Everything, absolutely everything, must be planned and programmed. Anyway, and almost certainly, unforeseen will arise that stand in the way of the perfect development of the event. Quiet. That’s what professionals are for, to find the best audiovisual solutions on site and effectively.

    Still, in Content Lab we want to help you. Therefore, here are 4 fundamental aspects that you must take into account so that your event enjoys a live realization worthy of a worldwide event:

    • Location: The location of technical and human teams will be a key piece when performing the Live Realization. From their location, technicians should have a global picture of everything that is happening in the event, whether in one space or in several. From their strategic position, they should be able to work efficiently, especially in the case of unforeseen events. that there will be even if everything is measured millimeter.
    • Coordination: The person responsible for implementation must be fully coordinated and in constant communication with the client, the councilor and all camera operators who are recording in the event. The quality of the implementation will depend to a large extent on its capacity for coordination and communication.
    • Information: The audiovisual technicians of the event should have clear, concise and enough to let them know at all times the script or scale of the event. The more involved and informed they are, the greater their ability to communicate what is really of interest to your audience.
    • Adaptation: choosing the appropriate equipment and technical resources will be one of the bases for a good development of the realization. Even so, the realization teams must have a high capacity to adapt to everything that can happen. They must have experience and technical knowledge to find solutions to any unforeseen event. An event is like life itself: anything can happen at any time.

    [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft”][vc_column][gem_testimonials style=”style2″ set=”realizacion-en-directo-4″ name_color=”#24d0f6″ position_color=”#cccccc” text_color=”#24d0f6″ quote_color=”#24d0f6″ background_color=”#212331″][/vc_column][/vc_row][vc_row el_id=”antes” css=”.vc_custom_1557245159639{padding-top: 120px !important;}”][vc_column][vc_column_text] So you already know that. In Content Lab we will be happy to help you if what you are looking for is that your event has a high audiovisual quality, both for the participants who come to it, and for those who cannot attend. Do not forget that much of the added value that you can give to your event will come from the hand of the audiovisual and communication resources with which you are able to provide it. And remember: you will not always be able to do it all the first time, success consists in making, measuring and constantly improving … there is no other way.

    Finally, you already know that you can visit our website www.contentlab.es to check in everything we can help you, your brand and your event. Our comprehensive proposal for the generation of audiovisual content before, during and after each event makes us able to offer you solutions based solely on your objectives. Thank you very much, as always, for getting here. We hope we helped you. [/vc_column_text][/vc_column][/vc_row]

  • Technology in Events: 5 Reasons why you should use it

    Technology in Events: 5 Reasons why you should use it

    [vc_row equal_height=”yes” css=”.vc_custom_1542802219973{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”][vc_column css=”.vc_custom_1457706737265{padding-right: 40px !important;padding-left: 40px !important;background-color: #f5f7f6 !important;}”][gem_divider margin_top=”27″][gem_icon_with_text icon_material=”f198″ icon_shape=”hexagon” icon_size=”medium” icon_color=”#6e0161″ icon_background_color=”#ffffff” icon_border_color=”#6e0161″][vc_column_text]

    Technology in Events, should always be present

    [/vc_column_text][/gem_icon_with_text][gem_divider margin_top=”27″][vc_column_text] In these times, technology floods everything. Now, the differential value provided by technological advances makes brands, and the events they organize, look for elements and actions that impact their audience through technological resources and tools. We live in the digital age and your audience asks you to prove it, but is technology a value proposition in itself ?, or is it a “vehicle” to interact with the attendees of your event? In Content Lab we have discussed this issue enormously, and in reality, we have realized that the line that divides the answers to these questions is very subtle and that the correct answer does not exist, rather it will depend on the objectives that you propose with event, your target audience and, as always, the budget you have and the time to achieve those goals.

    So before starting, from Content Lab we want you to keep a word in mind: “It depends”. And we do not do it so that you remember that song of “Jarabe de Palo” that so much play has given and that has made us enjoy so much. We do it because we want you to understand that in this post you will not find absolute answers or infallible solutions. Our intention is that you understand how technology can help you achieve the objectives you pursue with your event, how it can help you impact your audience and, above all, how it can help you interact with people and thus get those desired data that allow you Know the reactions of your audience, their interests, and of course, their future intentions. [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”cuando” css=”.vc_custom_1556641354485{padding-top: 120px !important;}”][vc_column][vc_column_text]

    When can I use Technology in my Event?

    [/vc_column_text][vc_column_text] In Content Lab we have an integral look in as regards the generation of audiovisual content. With “integral look” we mean a complete and connected vision of the before, during and after each event. In reality, this 360º conception is given to us by our extensive experience and, above all, by our continuous and permanent concern. A concern that drives us to seek new audiovisual solutions for our clients and the objectives that their events pursue. Therefore, you must understand that it is not always essential to use technology in events. It will only be necessary if it helps you achieve your goals and connect with your audience. What happens is that, from this integral perspective of the events that we have in Content Lab, we can assure you that technology will always be an invaluable help so that your event does not go unnoticed, so that your audience remembers it and, above all, so you can get that valuable information that allows you to constantly improve it. Therefore, and in response to the question we asked ourselves, we can assure you that event technology always has a place, always. [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556641403350{padding-top: 120px !important;}” el_id=”beneficios”][vc_column][vc_column_text]

    What benefits does Technology for Events bring?

    [/vc_column_text][vc_column_text] It is clear that if you use technology intelligently in your event it is very difficult that it does not bring you benefits. What can happen is that you use it without any sense, or that your audience is not a very technological audience and overwhelms it. In this case, do not worry, you will always have at your disposal the technology to measure, compare and improve. As you can see, the technology in the event must always be present.

    Anyway, so that you are clear about the advantages of technology in events, here are 5 benefits that will bring you if you use it intelligently: [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”impacta” css=”.vc_custom_1556641615178{padding-top: 120px !important;}”][vc_column][vc_column_text]

    1.- Impact

    At this point in the movie, we don’t need to tell you how important the effect is “WoW” in your event. Technology has come to facilitate this goal. Now, audiovisual expression together with technological efficiency make it possible for your event to impact your audience in a brutal way. They will remember an unforgettable experience linked to your event … isn’t it something that all brands pursue?

    [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”humaniza” css=”.vc_custom_1556641692357{padding-top: 120px !important;}”][vc_column][vc_column_text]

    2.- Humanize

    Although they sound contradictory, in Content Lab the terms “technology” and “human” are fully compatible. In fact, for us, one of the biggest benefits that event technology can offer you is to humanize your brand. Technology is a perfect vehicle to create original experiences that bring you closer to people. You can create content and audiovisual experiences that make them feel emotions and with that, make them express their feelings, opinions or whatever you want. Human technology.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”genera” css=”.vc_custom_1556642057158{padding-top: 120px !important;}”][vc_column][vc_column_text]

    3.- Generate Business Opportunities

    Well yes. Nor do we discover anything new if we tell you that the ultimate goal of any event is to generate new customers, users, participants, gamers … whatever. Technological development makes it possible for attendees to your event to leave their data to, subsequently, contact them in countless ways and always be present in their lives “online.” Of course, you must offer content tailored to their interests and needs, audiovisual content that makes them participate, since your audience will be willing to give you their data, but do not forget, they will ask you something in return and that something is the secret of your success .[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”interaccion” css=”.vc_custom_1556642185306{padding-top: 120px !important;}”][vc_column][vc_column_text]

    4.- Interaction with your Audience

    For us, the fundamental reason for using technology in your event. The potential for this goal is overwhelming: voting systems, immersive, analytical, recognition, gamification … all of them, and many more, represent an exponential qualitative leap in order to achieve that interactivity with your audience. But, it is not just an exchange of information, it is the starting point of an intelligent event strategy, since with that data that your audience will leave you, you can monitor, analyze and improve every moment of your event. It’s not science fiction, it’s real and it’s called smart content for smart events.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”mejora” css=”.vc_custom_1556642295063{padding-top: 120px !important;}”][vc_column][vc_column_text]

    4.- Improvement

    We can say it louder, but not clearer: what is not measured cannot be improved. The technological advances applied to the events allow us to collect infinity of information, but what is the use of such amount of data if we do not use them with intelligence? That amount of data must become qualified, that is, you must use its quality to make your decisions regarding the next event. You can even optimize the contents of your event in real time. Yes, as you hear it: you can decide how to improve your event as it continues to develop. Your audience will want more and you will give it to them.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556531408585{padding-top: 120px !important;}”][vc_column][vc_column_text] So you already know that. The technology in your event is a fundamental pillar in the current times. But you will have to use it wisely, adapting it to your brand, your goals, and especially your audience. Use it as a vehicle that transports your values, your products, your economic results or whatever you want. Use it to get to know your audience better, to get her excited and reach her. Use it to collect your impressions, your emotions or your contact information. Use technology in your events and do not use it for you.

    If you have read this far, thank you very much, we hope this post has helped you to understand the use of technology in events a little better. Of course, in Content Lab we will always be willing to help you. We specialize in finding intelligent audiovisual solutions. On our website www.contentlab.es < span style = “font-weight: 400;”> you will find all the information necessary to know what intelligent content means for intelligent events, or what is the same, how to get the most out of before, during and after each event. < / span>[/vc_column_text][/vc_column][/vc_row]

  • Streaming trends you should keep in mind

    Streaming trends you should keep in mind

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    Streaming for events: This is how the most immediate future presents itself

    [/vc_column_text][/gem_icon_with_text][gem_divider margin_top=”27″][vc_column_text] Streaming broadcasts have changed the way people conceive events. At present, any company, brand or agency can offer live video content for mass audiences without investing large sums and with an impact beyond any doubt.

    Trends in everything that has to do with the online world, and especially with regard to streaming , they change very quickly. The only way you will have to take advantage of them is to evaluate their potential implementation in your promotion and / or dissemination strategies of your events, measure their impact and improve event after event.

    Therefore, in this post we will tell you what are the trends that the video streaming market is pointing and how you can take advantage of them to make your event become a smart event , that is, an event based on the interests of your audience, but with clear objectives that you must meet so that your brand continues to grow.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”formato” css=”.vc_custom_1556529576051{padding-top: 120px !important;}”][vc_column][vc_column_text]

    1.- The video format will continue to reign

    It is no longer news that streaming video, and all the video modalities you can imagine , is the king in the realm of digital content generation. And we do not say it, but different studies and analyzes show us some data that leave no doubt:

    • Users spend 2.6 times more time on pages with videos than on pages that do not have them.
    • Facebook receives 135% more video searches than photos.
    • In 2019, 80% of total Internet traffic is expected to be in video format.
    • In 2019, 5,000,000 years will be needed to view all videos uploaded in a month on Facebook.
    • More than 100M users view online videos every day.

    How you see, the video is and will continue to be, the king on the net. So don’t think about it: Tell it with video.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556631721386{padding-top: 50px !important;}”][vc_column][gem_testimonials style=”style2″ set=”streaming-1-2″ background_color=”#6e0161″ name_color=”#fbe84b” text_color=”#ffffff” quote_color=”#fbe84b”][/vc_column][/vc_row][vc_row el_id=”motor” css=”.vc_custom_1556530759565{padding-top: 120px !important;}”][vc_column][vc_column_text]

    2.- Video has become a sales engine

    Video has ceased to be an entertainment tool for users and has become an engine that drives sales 100% effectively for businesses and brands:

    • According to Merca20, more than 50% of users who visit a store watch videos on the net before.
    • Include a video on your website, you can increase your conversion rates up to 80%.
    • According to LiveStream, 45% of live video consumers would pay for live, exclusive video content and on demand from their favorite artist.

    There is no doubt: the video not only entertains, the video sells and much. So you can use them to help your audience, advise, guide or convince. Once again, you will set the limits.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556631721386{padding-top: 50px !important;}”][vc_column][gem_testimonials style=”style2″ set=”streaming-2-2″ background_color=”#6e0161″ name_color=”#fbe84b” text_color=”#ffffff” quote_color=”#fbe84b”][/vc_column][/vc_row][vc_row el_id=”furor” css=”.vc_custom_1556531181344{padding-top: 120px !important;}”][vc_column][vc_column_text]

    3.- Live video is all the rage

    And it’s not for less. In another post we already tell you the streaming benefits for events. Maximum reach, interactivity and low cost are the perfect cocktail for your audience to live the experience of your brand wherever it is directly, natural and nearby. To give you an idea, 13% of global internet traffic is already exclusively to consume live video. So use streaming in your events and you will check its strength to contact your audience, retain it (up to 3 times more than recorded videos) and build loyalty.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556631721386{padding-top: 50px !important;}”][vc_column][gem_testimonials style=”style2″ set=”streaming-3-2″ background_color=”#6e0161″ name_color=”#fbe84b” text_color=”#ffffff” quote_color=”#fbe84b”][/vc_column][/vc_row][vc_row el_id=”busquedas” css=”.vc_custom_1556531408585{padding-top: 120px !important;}”][vc_column][vc_column_text]

    4.- Google searches are changing

    Internet users start using their voice to search on Google, instead of writing thanks to voice and video search engines. This is changing the SEO paradigm for events. Now, event organizers will not write “create event strategy”, but prefer to tell their smartphone “how to create a content strategy for my event“.
    Therefore, the title and descriptions of each video that you implement in your content strategy for your event must include very well defined keywords and “long tail”.    [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556531408585{padding-top: 120px !important;}”][vc_column][vc_column_text] So don’t be left behind. The trends that we have just shown you indicate that video, and especially in its live streaming video mode, will destroy the digital future of events, companies and brands. Include the video in your marketing strategies for events before, during and after your events. Your audience will thank you and your brand even more.

    We hope this post has helped you understand the power of video to achieve the objectives that your event pursues. And if you have any questions, or need more information about the solutions that streaming for events can offer you, at ContentLab you have us at your disposal to help you in everything we can.[/vc_column_text][/vc_column][/vc_row]

  • How to make an Event Summary Video

    How to make an Event Summary Video

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    If you are thinking about how to make your video event

    [/vc_column_text][/gem_icon_with_text][gem_divider margin_top=”27″][vc_column_text]

    be seen by those people who could not go to it, or by the people who form your company, or even show it to the whole world, it is clear that you need a smart event video.

    In Content Lab we call video for smart event to the one that connects different aspects of business communication with elements that have to do with human skills and abilities. An event video that combines business objectives with human emotions. In short, an intelligent video that communicates what you want and, at the same time, impacts your audience in a strong way. This seems so easy to say, it is not easy at all. That is why we are going to give you 9 tips so that, from now on, you can think about your event video with total security and knowing at all times what you need. Take a good note, we started.
    [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”define” css=”.vc_custom_1554802380674{padding-top: 120px !important;}”][vc_column][vc_column_text]

    1.- Define the Objectives of your Event Video

    Although it seems obvious, the experience with our clients shows us that, not always, the objectives of your event video are clear. In General, event videos must meet several objectives, but the most common are:

    • Brand Positioning (Branding):

      If what you need is to give relevance to your brand, company or product through the event.

    • Traffic Generation:

      If what you need is for your audience to visit your website, your RRSS, your blog or your event.

    • Lead generation:

      If what you need is to get the highest number of quality business opportunities that in the future become customers, subscribers or attendees of your event.

    • Sales:

      If you want to sell your product, services or tickets for your next event.

    Surely your event video has to meet several objectives. Do not worry, our advice is that the diferencies everything you can to adapt them to your strategy, since it is difficult to cut them all at once. Be cautious and walk step by step. Think that, on many occasions, less is more. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft”][vc_column][gem_testimonials style=”style2″ set=”video-1″ name_color=”#fbe84b” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#fbe84b” background_color=”#6e0161″][/vc_column][/vc_row][vc_row el_id=”analiza” css=”.vc_custom_1556614833909{padding-top: 120px !important;}”][vc_column][vc_column_text]

    2.- Analyze your target audience

    It may be one of the most important points for your event video to become a smart video. We have previously advised you to define the objectives you pursue with your video, that is, to look “inwards”. Now is the time to watch “out” and, above all, who is your event video for:

    • Sociodemographic Profile:

      how old are they, where do they live, what is their family situation, ..

    • Professional profile:

      what studies do they have, what do they work on, what is their salary range, when do they rest, ..

    • Analyze your consumption uses:

      what brands related to your sector do they like, when and where do they buy, what needs do they seek to cover when they buy, what kind of events do they usually go to, ..

    • Online use habits:

      what social networks do they use and when, on what devices, what keywords do they use to find content related to your event, what do they need to encourage their deceitment, ..

    Almost certainly, your target will not be homogeneous. Surely you have different target audience segments. The most normal thing in the world. Our recommendation is that you treat each segment independently: you will communicate the same thing to them, but in a different way. It’s like when you had to take the notes home: Did you tell your father the same way as your mother? If the answer is no, you will perfectly understand what we are talking about; If the answer is yes, you must make an extra effort to understand that the secret of any video is that: communicate what we want to communicate, but adapt it to each person. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft”][vc_column][gem_testimonials style=”style2″ set=”video-2″ name_color=”#fbe84b” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#fbe84b” background_color=”#6e0161″][/vc_column][/vc_row][vc_row el_id=”elige” css=”.vc_custom_1554804183661{padding-top: 120px !important;}”][vc_column][vc_column_text]

    3.- Choose the most suitable type of Video for Event

    You are already clear about what communication goals you intend to transfer with your event video. You already know your audience or target audience perfectly. Now you have to decide what type of video for the event that best fits what you want to say and who you want to say. There are many types of video for events. Nowadays, technology and creativity allow us to use different video techniques. The secret is not in quantity, but in quality. Choosing the most appropriate format is complex. Our advice is to trust professionals. They will be the ones that best adapt to your needs and resources. It will be they who best guide you in your path, who will advise you on the best solutions. [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”tamano” css=”.vc_custom_1554804595753{padding-top: 120px !important;}”][vc_column][vc_column_text]

    4.- Size matters, a lot

    Well yes. Size matters a lot. For example, if you have thought about publishing your video event in the social networks, its duration should be very short, so you will not be able to publish a video that lasts more than a minute or so. But if you are going to implement it as a content of your website, maybe its duration can reach up to 4 or 5 minutes. As you can see, the size of the video is essential to meet your goals and reach your target perfectly. Our recommendation is that you use your intelligence to decide these types of questions, since nobody like you will know what your video event needs. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”bounceInLeft”][vc_column][gem_testimonials style=”style2″ set=”video-3″ name_color=”#fbe84b” position_color=”#cccccc” text_color=”#ffffff” quote_color=”#fbe84b” background_color=”#6e0161″][/vc_column][/vc_row][vc_row el_id=”planificalo” css=”.vc_custom_1554804463399{padding-top: 120px !important;}”][vc_column][vc_column_text]

    5.- Plan Everything

    If you are going to entrust your video event to an audiovisual agency or producer, ask them for a millimeter plan: each phase of the video production, each plane to be recorded, timing, Scale, … everything must be under control. Our recommendation is that you must have a perfectly designed script that allows you to control all the actions that are going to be carried out, when they will happen and in what way. [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”confia” css=”.vc_custom_1554807997675{padding-top: 120px !important;}”][vc_column][vc_column_text]

    6.- Trust the professionals

    We won’t get tired of repeating it. If you want professional results, you must rely on professional services. In this sense in Content Lab we have it very clear: your success will be ours. That is why we will advise and guide you so that your objectives are met as effectively as possible by optimizing your budget. We will find solutions together so that your video event becomes an intelligent video. [/vc_column_text][/vc_column][/vc_row][vc_row el_id=”invierte” css=”.vc_custom_1554808091622{padding-top: 120px !important;}”][vc_column][vc_column_text]

    7.- Invest in creativity

    In the post-production of the video event all the creative and design energies are concentrated to take your video event to a higher level. 2D and 3D animation, graphics, grading, voice and sound, translation and subtitles … techniques and tools that will make your video an audiovisual show. That is why our recommendation is that you do not skimp your investment in these editing processes. The added value that post-production of a video for events brings can make the difference between success and failure. Do not hesitate, invest in creativity, is what will bring you closer to your audience.

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    8.- Make your Event Video viral

    Once you have your video event in your hands, it’s time to make it known. The virality of your video will depend on the objectives you have set for yourself and the environment where your audience will consume it. We have already told you that long-term videos are much more difficult to viralize, since their long duration makes it more complicated. Our recommendation is that you consider sending your video in different ways: RRSS, email Marketing, Newsletter or internal communications of your company. The environment where your audience will consume it will be the one that defines its extension. And don’t worry if your video event lasts a long time. You will always have the option of creating shorter audiovisual pills that will help you position it and find the necessary deceit to make your video event viral.

    Of course, it will be essential that you think of the god Google. The implementation of SEO for videos is a basic concept when it comes to positioning your audiovisual content: a good strategy of keywords and tags, with an impeccable writing of descriptions and meta-descriptions will elevate your video event to the highest level. And as a climax, invest in SEM and SMM positioning: online advertising, both in AdWords and in the RRSS, will make your audiovisual content appear in the top positions of the search results.

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    9.- Observe, Analyze and Optimize

    As we always say in Content Lab , “what is not measured cannot be improved”. Observe the behavior of your audience in the different environments where you have sent them your video event. Analyze the most interesting indicators for your communication strategy and compare them with the previous ones. It will not take much time or many resources for you to realize what works and what does not work. Now you are in a position to optimize your next event video. Now your event video has become a smart video.

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  • Content Lab Presentation

    Content Lab Presentation

    [vc_row][vc_column][gem_youtube width=”100%” video_id=”f9JmGQZzmbw?rel=0&controls=0“ showinfo=0“&autoplay=1“frameborder=“0“ modestbranding=“1“ loop=“1“ allow=“accelerometer;encrypted-media; gyroscope; picture-in-picture“ allowfullscreen”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

    Events, Video, Content, Marketing, Creativity, Emotion, Strategy, Efficiency, Communication, Innovation, Intelligence, Passion, Show, Audiovisual, Fun, Hologram, Design, 3D, Streaming, Realization, Production, Editing, Photography

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    Content Lab
    Intelligent Content for Smart Events

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  • How to organize your corporate event this Christmas?

    How to organize your corporate event this Christmas?

    [vc_row equal_height=”yes” css=”.vc_custom_1542802219973{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1457706737265{padding-right: 40px !important;padding-left: 40px !important;background-color: #f5f7f6 !important;}”][gem_divider margin_top=”27″][gem_icon_with_text icon_material=”f1ce” icon_shape=”hexagon” icon_size=”medium” icon_color=”#6e0161″ icon_background_color=”#ffffff” icon_border_color=”#6e0161″][/gem_icon_with_text][gem_divider margin_top=”43″][vc_column_text]

    We all know that December

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    is a month that says goodbye to the year, in which we propose new purposes and wishes for the new year that comes. We dream of improving our hobbies, getting rid of bad habits, taking care of ourselves inside, trying to be better at our job and ultimately, being a better person.

    But December also brings corporate events long awaited by workers. These events serve each year to strengthen professional relationships between colleagues, departments and positions of the company. For companies it is a very important moment, since the management and organization of corporate events requires a special dedication, so that everything goes perfectly and achieves, among other objectives, that workers integrate more with the brand and channel the proposals of company value.
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    Organizing a corporate event at Christmas helps mitigate peer tension caused by day-to-day work, fosters personal relationships and generates moments of complicity that translate into a friendly atmosphere the rest of the year between peers. In addition, company dinners serve to take stock of the general state of the company, set new goals and involve workers in the growth, success or improvements of the company. Because a fundamental part of these events is to focus on the workers, because they are the essence of the growth of any company. It is the responsibility of the company to strengthen professional relationships between colleagues, departments and positions of the company.

    However, there is a great diversity of resources to create corporate events this Christmas. Companies are increasingly concerned that their workers live an unforgettable experience, so they take into account the advice of companies specializing in the production of events to give more personality to the event and to create a magical moment for the company’s staff. Advertising agencies also play an important role in these events, since the possibilities to be creative and generate ideas that turn the corporate Christmas event into a show that manages to extract a smile to the attendees are unlimited.

    Knowing the wide variety of resources, ideas and possibilities to create a corporate event this Christmas, in Content Lab we tell you some suggestions so that your event reaches excellence since we feel passion for our work and we want your event this Christmas to be special.

    [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”5 suggestions for an unforgettable corporate event this Christmas” style=”dotted” css_animation=”fadeInUp”][vc_text_separator title_light=”1″ title_level=”h3″ title=”1. Organize your event with time” title_align=”separator_align_left” style=”dotted” css_animation=”none”][vc_column_text]
    The procedure to organize a corporate event at Christmas means having enough time to control all the details. For this reason, it is very important to start the work at least 3 months in advance to work the idea, the needs well and to determine all the details so that nothing stays in the way.

    The help and advice of external companies specialized in events can also be a resource to count on, since we will be ensuring success.

    .

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    The location of the event is essential. This decision is the one that in principle marks the general needs of the event, since we have to have the logistical needs, the number of attendees, parking available and above all, that it is possible to reach the location with ease.

    Incorporating a transport service is a resource highly appreciated by workers as it avoids taking the car and enjoying the event in full. In addition, it ensures the attendance of more employees to the event.
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    O

    Organizing a corporate event for Christmas requires taking into account many details when making decisions. For this reason, we do not recommend organizing an event from Monday to Thursday, since the next day you work and can be an impediment for those who have to go the next day to work.

    In a way, to avoid these situations, dinner parties are more common than meals, so that they can then rest for the weekend.
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    During previous meetings, both creativity and brainstorming sessions are essential to make coherent decisions and achieve a general theme that will be the one that marks the line of our event and makes it different from everything else. This aspect is one of the most important in the creation and organization of events, as it is the basis for success.

    The theme must be implemented in all the resources of the event, maintain consistency and take advantage of every corner and free space to include the image of the company and corporate messages.

    To enhance the environment and the theme that we have implemented in our corporate Christmas event, it is very important to make use of corporate videos, welcome speeches, show gratitude for everyone’s assistance and involve workers in the effort and goals achieved during the year.

    Always according to the theme and atmosphere of the event, it is very interesting to encourage the participation of the attendees, to seek involvement that day, whether through raffles, contests or activities that make the day more enjoyable. Let’s not forget the importance of social networks and that day, we must ensure that attendees share their photos and generate comments and publications on corporate social networks.
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    New technologies are what make the difference today in corporate events. They are essential resources to support the theme and generate a quality environment. For this, resources such as audiovisual content through LED screens or projectors, help create an enveloping environment and that together with quality images and sound will achieve the objectives.

    There are many resources and technologies that we can apply when creating our corporate event, and in this sense, having the experience and knowledge of a professional event agency can bring success even closer. Advertising and marketing companies are up to date with resources and technological trends applied to events and can make your event make a difference. Include professional material, corporate videos of events, professional photography, sound and lighting, etc.

    Following these suggestions, you will be closer to your corporate event this Christmas achieve success and remain in the memory of the attendees. Because who doesn’t like to attend a corporate event at Christmas and feel the protagonist?
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