Streaming broadcasts have changed the way people conceive events. At present, any company, brand or agency can offer live video content for mass audiences without investing large sums and with an impact beyond any doubt.
Trends in everything that has to do with the online world, and especially with regard to streaming , they change very quickly. The only way you will have to take advantage of them is to evaluate their potential implementation in your promotion and / or dissemination strategies of your events, measure their impact and improve event after event.
Therefore, in this post we will tell you what are the trends that the video streaming market is pointing and how you can take advantage of them to make your event become a smart event , that is, an event based on the interests of your audience, but with clear objectives that you must meet so that your brand continues to grow.
1.- The video format will continue to reign
It is no longer news that streaming video, and all the video modalities you can imagine , is the king in the realm of digital content generation. And we do not say it, but different studies and analyzes show us some data that leave no doubt:
- Users spend 2.6 times more time on pages with videos than on pages that do not have them.
- Facebook receives 135% more video searches than photos.
- In 2019, 80% of total Internet traffic is expected to be in video format.
- In 2019, 5,000,000 years will be needed to view all videos uploaded in a month on Facebook.
- More than 100M users view online videos every day.
How you see, the video is and will continue to be, the king on the net. So don’t think about it: Tell it with video.
In 2019, 5,000,000 years will be needed to view all videos uploaded in a month on Facebook
2.- Video has become a sales engine
Video has ceased to be an entertainment tool for users and has become an engine that drives sales 100% effectively for businesses and brands:
- According to Merca20, more than 50% of users who visit a store watch videos on the net before.
- Include a video on your website, you can increase your conversion rates up to 80%.
- According to LiveStream, 45% of live video consumers would pay for live, exclusive video content and on demand from their favorite artist.
There is no doubt: the video not only entertains, the video sells and much. So you can use them to help your audience, advise, guide or convince. Once again, you will set the limits.
Include a video on your website, you can increase your conversion rates up to 80%
3.- Live video is all the rage
And it’s not for less. In another post we already tell you the streaming benefits for events. Maximum reach, interactivity and low cost are the perfect cocktail for your audience to live the experience of your brand wherever it is directly, natural and nearby. To give you an idea, 13% of global internet traffic is already exclusively to consume live video. So use streaming in your events and you will check its strength to contact your audience, retain it (up to 3 times more than recorded videos) and build loyalty.
13% of global internet traffic is already exclusively to consume live video
4.- Google searches are changing
Internet users start using their voice to search on Google, instead of writing thanks to voice and video search engines. This is changing the SEO paradigm for events. Now, event organizers will not write “create event strategy”, but prefer to tell their smartphone “how to create a content strategy for my event“.
Therefore, the title and descriptions of each video that you implement in your content strategy for your event must include very well defined keywords and “long tail”.
So don’t be left behind. The trends that we have just shown you indicate that video, and especially in its live streaming video mode, will destroy the digital future of events, companies and brands. Include the video in your marketing strategies for events before, during and after your events. Your audience will thank you and your brand even more.
We hope this post has helped you understand the power of video to achieve the objectives that your event pursues. And if you have any questions, or need more information about the solutions that streaming for events can offer you, at ContentLab you have us at your disposal to help you in everything we can.